Business Internet Model Proposal for Coffee Company

PROPOSAL FOR CAFFEBENE presentation Contents active company manipulation Plan of Action Bene?ts Budget Schedule Our team meshing Business lesson Team 5 SUNGKYUNKWAN UNIVERSITY About Company Caffebene In 2008 Cafe Benes CEO Kim Seon Kwon, opened its ?rst coffee shit with visions of introducing the European coffee culture to Korean citizens. Caffe Bene has a curious atmosphere for individuals, providing a setting where people can slip away time working, studying, or just chit chatting. Its vision has non been just now providing gourmet coffee. Rather, it wanted to become ?the place? for its consumers with its change tea cosy interiors and their friendly employees. Caffe bene has implemented innovative ideas for the menu and gain genuine Caffe Bene to make it distinct and different. The CEO of Caffe Bene is not wholly managing this individual(a) company, but also managing other dining businesses as well. The owner wisel y drew several international contracts to volunteer Caffe Bene products to places desire hospitals, and schools, in order to increase revenue. Caffe Bene has adopted a world-wide strategy where it offers standardized products, while strategic and direct decisions argon roughly(prenominal)ly made at the mother company.

Internet Business prototype Team 5 SUNGKYUNKWAN UNIVERSITY About Company SWOT digest Strengths substantiating brand image Well localized menus Employee-based bodied culture Weaknesses Insuf?cient forwarding No difference from other companies Inef?cient mental process of stores Opportunities Potential offshoot of the market Rapid growth of IT manufacture Can be the ?rst-mover of IT-ba! sed service in coffee intentness Threats Establishment of new brands of existing giant multinationals The rapid amplification of small coffee shops with funky priced drinks Internet Business Model Team 5 SUNGKYUNKWAN UNIVERSITY About Company The Number of Stores Caffebene had the most number of stores which are 660 in 2011. Starbucks had 360...If you want to get a full essay, order it on our website: OrderEssay.net

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